Associate Professor in the Department of Business Administration, University of Evora (Portugal). Lecturer on courses in Agricultural and Agro-Food Marketing, Consumer Behaviour, International Marketing, Quality Management and Marketing for Organic Products, Agro-Food Marketing.
Member of the European Commission group on Sheep and Goat Market Predictions, Brussels (1991 – 1997), member of the European Commission Evaluation Panel of the Sixth Framework Program, Priority 5 – Food Quality and Safety (2004–2005), member of the Advisory Group “Agriculture, Food and Biotechnology”, the 7th Framework Program (from June 2006).
Referee of several scientific journals, coordinator or partner in a number of research projects in the field of Food consumption, Quality, Consumer Behaviour, Food Safety and Sustainability.
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