International MBA Program "Food Economy"

6.4. Marketing międzynarodowy

Ventura-Lucas Maria

 Międzynarodowy Program MBA “Zarządzanie w Agrobiznesie”

Block: Functions

Module 6: Marketing

Course: International marketing

The course is coaching oriented and covers the following topics:

  • Part I – The international marketing scope (marketing and its links to global strategy, International marketing intelligence)
  • Part II – International marketing policies (Product, Distribution, Price Communication policies)
  • Part III- International marketing coordination
  • Part IV. Look at the international marketing environment, Cultural differences
  • Part V. International marketing decisions – whether to enter, which markets to enter, decide how to enter, plan marketing programs

Ventura-Lucas Maria

Informacje o programie MBA

dr Piotr Pietrzak
tel. +48 22 59 342 23
kom. +48 697 999 095
e-mail: piotr_pietrzak1@sggw.pl