Zarządzanie w agrobiznesie

Marketing Międzynarodowy

Maria Raquel Lucas

AIM

To develop understanding of functioning of international markets and implications for strategic marketing decisions,

OBJECTIVES

COURSE CONTENT

Part I – The international marketing scope (marketing and its links to global strategy, International marketing intelligence)

Part II – International marketing policies (Product, Distribution, Price Communication policies)

Part III- International marketing coordination

Part IV. Look at the international marketing environment, Cultural differences

Part V. International marketing decisions – whether to enter, which markets to enter, decide how to enter, plan marketing programs

Informacje o programie MBA

Mgr inż. Maria Giełdowska

tel./fax: (+22) 59 310 43

kom. 0 608 630639

e-mail: maria_gieldowska@sggw.pl