Prof dr hab. Elena Horska, Slovak Articultural University, Nitra, Slovakia
Międzynarodowy Program MBA “Zarządzanie w Agrobiznesie”
Moduł 4: Marketing
Pzedmiot: International marketing
The course is coaching oriented and covers the following topics:
- Part I – The international marketing scope (marketing and its links to global strategy, International marketing intelligence)
- Part II – International marketing policies (Product, Distribution, Price Communication policies)
- Part III- International marketing coordination
- Part IV. Look at the international marketing environment, Cultural differences
- Part V. International marketing decisions – whether to enter, which markets to enter, decide how to enter, plan marketing programs
Prof dr hab. Elena Horska, Slovak Articultural University, Nitra, Slovakia