Zarządzanie w agrobiznesie

Społeczna odpowiedzialność biznesu

Adam Sulkowski

AIM

To provoke students to think critically about the duties of managers to all stakeholders in the business enterprise. Students will also learn applicable lessons about examples of Corporate Social Responsibility (CSR) initiatives that added value to business.

OBJECTIVES

Upon completion of the course, students are expected to

  1. understand how businesses impact the environment and societies;
  2. have acquired fluency with the terminology and principles of CSR;
  3. have learned how CSR concepts can be applied to benefit organizations;
  4. have practiced leadership and teamwork skills in developing solutions to challenging business scenarios and convincing others as to the merits of their action plans.

COURSE CONTENT

  1. What is CSR, why is it a growing trend
  2. CSR and employees and stakeholders
  3. Commencing CSR initiatives
  4. CSR and convincing our colleagues
  5. CSR and sustainability reporting
  6. Data on Polish consumers’ & businesses’ opinions on CSR
  7. Environmental sustainability, bio-mimicry, back-casting
  8. CSR and strategy
  9. CSR and suppliers and production
  10. CSR and product design and market selection
  11. CSR and competition vs. cooperation with other businesses and institutions
  12. Crisis response & litigation
  13. Product liability vs. consumer responsibility
  14. Dealing with corrupt partners
  15. Brand equity
  16. CSR for small and medium sized businesses

METHODS OF ASSESSMENT

Course work assessment: activity – 50%, assignment – 50% (class evaluation of participation in class and a written test).

Exam/Course work weighting: 40%/60%

Informacje o programie MBA

Mgr inż. Maria Giełdowska

tel./fax: (+22) 59 310 43

kom. 0 608 630639

e-mail: maria_gieldowska@sggw.pl